Oftentimes, customers reach me with the WHY question. why do I need a website when I have social media handles for my business?
Your website gives you total control over your shop, brand contents, and more. Think of it as your digital office, accessibility, visibility, and credibility.
Besides VISIBILITY, ACCESSIBILITY, and CREDIBILITY, having a website gives you 100% ownership/control, and there’s really nothing better than being fully in charge of your online business.
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Being totally dependent on social media is safe, rather use social media to drive your website content, Use social media as a medium or one out of other options to grow your brand.
One policy change on any social media platform could wreck your business if you don’t have a solid fallback. Think of it as displaying your goods in another person’s shop, as against having a shop of your own. Or using another person’s office space to do business as against having your own office.
A couple of times Instagram had experienced challenges, and many business owners were scared because if Instagram had crashed, that would have been the end of their business. It’s that serious!
There have also been so many cases of people losing their Instagram accounts for no apparent reason. Imagine someone whose business (source of income) is totally dependent on Instagram and their account gets disabled. That’s disastrous. To be safe, you need to get a website. This will fly over your head until it happens to you.
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The best way to use social media is as a marketing tool to drive traffic to your website. You can convert that traffic to sales, and also use it to grow your email list to stay in touch with your customers & prospects.
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With your website, you have a standard sales funnel, you can link up all your socials, a platform for other basics like lead generation, email marketing, and much more. It becomes your “Brand Digital Signature”
At the end of the day, it’s much smarter to invest in something you own than to build on land that does not belong to you. Someday the rules are going to change and it could have a major impact on your business.
That is why I highly recommend that you invest in building a website of your own, and then use social media (Instagram, Facebook, Linkedin, etc), and its many benefits to reach new audiences and grow your business.
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